
Business consulting for trade fairs, exhibitions
The core challenges for companies in the trade fair and exhibition sector are:
Digitalization and virtual events: Increasing digitalization has changed the way in which events are held. Companies in the trade fair and exhibition industry are faced with the challenge of adapting to virtual platforms and developing hybrid event formats to appeal to both physical and virtual participants. Integrating virtual elements into traditional trade fairs requires investment in technology and the development of innovative concepts to create an interactive and engaging experience for attendees.
Competition and differentiation: Given the growing competition and variety of events, companies in the trade fair and exhibition industry need to differentiate their offerings and develop unique selling points to stand out from the competition. This requires careful planning and design of exhibition stands and exhibition spaces, the creation of unique experiences for visitors as well as the development of attractive content and programs to attract and retain the attention of the target group.
Pressure to innovate and technology transformation: In a fast-changing world of events, continuous innovation is crucial. Companies in the trade fair and exhibition industry are experiencing pressure to introduce innovative event formats and technologies to meet rising customer expectations. This requires not only the continuous development of new ideas and concepts, but also investment in new technologies such as virtual reality, augmented reality and AI-based solutions to create a more interactive and engaging experience for attendees. In addition, companies need to drive the digitalization of their internal processes in order to work more efficiently and respond more flexibly to customer needs. The pressure to innovate is forcing companies to be agile and continuously adapt in order to succeed in a competitive environment.
Ready for more business excellence?
EXCELLSION, as a business consultancy for trade fairs and exhibitions, supports companies in these sectors in various ways. With our cross-industry expertise and in-depth know-how, we help companies in the trade fair and exhibition sector to overcome their challenges, strengthen their competitiveness and ensure long-term success on an international level.
Read more about EXCELLSION and Business Excellence:
We are committed to companies from industry, technology and services that want to be even more successful in their B2B markets. Hidden champions and family businesses that want to make even better use of their potential – including digitally. We are at home in these sectors:
